1.
In this article, Luntz advises
his candidates to use specific words in certain situations because it will
determine how a voter feels about the candidate him/herself as well as their
attitudes towards their campaign. Do you
agree with Luntz’s claim? And if so,
why? Can you think of any examples from political
leaders [or advertisements unrelated to politics] that influenced you in a
certain way due to specific words they [or the advertisers] used?
2.
In relation to what we are
discussing in lecture, do you think advertising companies ALWAYS strategically
go through the process of finding out their target audience’s implicit and
underlying attitudes BEFORE creating their advertisement? If not, do you think they should? Why or why not? If you think they do, what
specific advertisement effectively persuaded its audience?
3.
What did Luntz mean when he said,
“perception is more real than reality?” Explain your thoughts.
4.
Do agree with Merton when he
states that politicians who use Word Labs are insecure about what voters really
want and how to talk to them? Why or why not?
5.
In what other ways can the
public’s opinion shape politicians’ opinion?
If you cannot find an answer to this question, can you attest that this
is a rather far-fetched statement made by Luntz?
6.
Overall, do you agree with Luntz’s
claim or Merton’s claim? Explain your reasons.
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