Sunday, February 3, 2013

Week 3 Dicussion Questions on "Big three newscasts are changing the state of play"

The article stated that the level of predictability is no longer there on newscasts due to the news stations no longer going in the same order of news stories. Do you think it would help ratings if people knew (for example) that ABC was going to first report weather, CBS was going to start with global news, and NBC would first discuss politics? Why or why not?

Mr. Sherwood, who is in charge of ABC News, stated in the article, "The strategy of doing the same thing with subtle differences- that's how you end up in the commodity of the world". What types of subtle differences do you think prove to be most effective?

For years NBC has lead ABC and CBS in the ratings for both morning and evening news. CBS has been labeled as "hard news", and ABC as "humanized"; do you believe NBC is so successful because the others over-compensated? Why or why not?

CBS recently took the approach of never turning on NBC, ABC, or CNN in the studio. Competitors of CBS have labeled this as "willful blindness". Although CBS remains last in the ratings year after year, do you think there are advantages to this method? If so what are they?

CBS makes up some of their viewership during "60 Minutes" on Sunday evenings. Do you think there is anything CBS could do differently or some aspect of "60 Minutes" that they could help benefit their overall ratings?

Who do you think is the target audience of the morning news? The evening news? How do news stations tailor to their target audience?

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